Cord Blood America has decided to use GO800 service from mobile media services company GoIP Global Inc.
Under the agreement, Cord Blood America intends to use text prompts in their advertising and this is expected to help the investors and consumers to connect easily.
Matt Schissler, CEO of Cord Blood America said that the GO800 voice keywords to be used in their advertisements will make it easy for the investors and consumers to connect with Cord Blood America and is expected to help in its business growth.
CorCell Companies Inc. and CorCell Ltd., are the wholly owned subsidiaries of Cord Blood America and are marketing a service to preserve the umbilical cord blood for future use of the donating family.
They use a patented process for the preservation of cord blood the collection of which is a non-invasive and painless process that lasts less than five minutes. 75 major diseases that include leukemia, metabolic blood disorders, immune deficiencies and severe anemia use the preserved umbilical cord stem cells in their treatment.
As we learn more about the healing power of the stem cells through medical research, the cord stem cells may find more applications. Umbilical cord that was thrown away at child birth is being preserved now by more people when it is learnt that it is a rich store of stem cells. Cord Blood America is aiming to be the most respected stem cell preservation company.
GoIP Global Inc., provides flexibility in creating mobile marketing campaigns and applications. It has launched a text messaging service where in the advertisers can incorporate a text prompt in their advertisements. This can prompt customers to contact them through text messages instead of using a toll free number.
Sutton, CEO of GoIP Global is of the opinion that GO800’s voice key words can provide a much higher yield to Cord Blood America in terms of higher responses and follow ups.
Mobile marketing is used by this company to enable brands to connect directly with their customers. As mobile penetration is much higher than computers and the phones are always on, this permits brands to access consumers any time any where.
Anuradha Shukla is a contributing editor for HealthTechZone. To read more of Anuradha’s article, please visit her columnist page.Edited by
Stefania Viscusi
