The acquisition has added nearly 4 million monthly unique visitors to HealthCentral’s audience, said the company.
“This is a significant combination of quality audience and content with one-of-a-kind technology and scale,” said Christopher M. Schroeder, chief executive officer of HealthCentral. “Because our traffic is organic, not from pay-per-click keywords, our audience members arrive more engaged, ready to act, and research shows they do act on what they learn. We now will be able to deliver measurably better ROI for advertisers on an even larger scale.”
The combined force of HealthCentral’s high-quality, condition-specific interactive experiences, content and audience with Wellsphere’s more than 1,500 health and wellness bloggers and unique Health Knowledge Engine technology is expected to deliver highly specific health information.
Additionally, HealthCentral will leverage Wellsphere’s health community enterprise technology which powers Stanford University’s Web page to deliver valuable health information and wellness tools for Stanford employees.
The deal has contributed to expand the reach of HealthCentral to ten million unique visitors per month, thus making the company as one of the trusted resource for online health and wellness communities.
“Wellsphere’s mission is to help millions of people live healthier, happier lives by connecting them with the knowledge, people and tools they need to manage and improve their health,” said Ron Gutman, founder and chief executive officer of Wellsphere.
According to Gutman, HealthCentral shares Wellsphere’s goal to deliver accurate, condition-specific information to consumers where they want it and when they want it, and most importantly on their own terms.
“Comprehensiveness of quality information is what makes the HealthCentral-Wellsphere merger so unique,” added Gutman.
Wellsphere serves nearly 300,000 health-related articles, over 250,000 health-related images, and nearly 20,000 health and healthy living videos. Other than the Health Knowledge Engine, Wellsphere also offers a set of tools like Wellphone, Wellternatives, WellPages, Wellsphere Enterprise Solutions, WellPrize and WellWidgets that allow consumers to enhance their personal health.
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Jai C.S. is a contributing editor for HealthTechZone. To read more of Jai's articles, please visit his columnist page.Edited by
Michael Dinan
